Rachel Riley
Our Inspiration
Our Heritage
Rachel comes from a family of entrepreneurs. Her paternal grandfather established Riley’s Toy Shop in the 1950s and subsequently opened several other shops.
To her delight as a child, her maternal grandfather opened a sweet shop. Rachel followed in their footsteps fifty years later, opening her own shop for children in 1998.
Rachel was also a child model, where the seeds of her interest in design, fashion, and photography were first planted.
Later, she returned to modeling, traveling the world and living in Paris, New York, and Tokyo. It was during this time that she met her husband, photographer Daniel Jouanneau, with whom she collaborates on the brand’s imagery and creative direction.
Rachel started the label when she had three young children, recognizing a gap in the market for well-made, comfortable, and stylish clothing for babies and children.
OUR ARCHIVE
Rachel Riley grew up in London and has enjoyed a lifelong passion for the classic designs and glamorous style of the 1950s and 1960s.
She has collected vintage childrenswear and baby memorabilia for decades, and these treasured pieces are lovingly stored in her London archive.
Providing inspiration for shape, color, print, fabrication, handwork, and other traditional details, these precious and nostalgic pieces have helped define the brand’s aesthetic: creating heirloom keepsakes to be cherished and passed down to future generations.
OUR PRINTS
From classic and whimsical to vintage-inspired, prints have been at the heart of Rachel Riley’s distinctive style from the very beginning.
Many of our prints are exclusive and designed in-house, while we also work with carefully selected fabrics and prints from trusted suppliers. Each is chosen to capture the timeless, joyful character of Rachel Riley.
OUR CRAFT
Rachel grew up with a love of making things, learning needlework and dressmaking at school.
Later, she trained in pattern cutting and clothing design while working as a model in Paris, before setting up an atelier in the Loire Valley, France, in 1994 — the beginning of her childrenswear business.
Designed for modern luxury and enduring quality, the collections continue to embrace traditional craftsmanship and techniques, including hand embroidery and hand smocking. These details remain especially popular with Rachel Riley’s customers, who appreciate quality, thoughtful design, and timeless style.
In 1997, Rachel Riley began producing its footwear collections at the Loire Valley atelier, using traditional techniques and vintage shoe lasts.
Award winning
Best UK Children’s Fashion Brand
BRITISH DESIGN
Proudly designed in London
TIMELESS QUALITY
Made to be cherished
LOVED BY ROYALS
Heritage of dressing royal families
WORLDWIDE DELIVERY
Bringing British style to your door